BON PARI:
VKONTAKTE JELLIES

To support the Nestle’s launch of Bon Pari jellies shaped as
stickers from popular social network VKontakte we have created a series of original
3 second recipes that stood out in the "fast-scrolling" digital environment.






Next step: The Jellybot that grabbed the attention of VK users
all over Russia and produced thousands of jelly photos and even jelly memes.





As a result, we achieved a huge response from the audience:
millions of views, thousands of likes, comments and shares.
New Bon Pari with jelly stickers became a theme
of many discussions in the comments section and beyond it



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