Ads in retail are a mess of discounts and special offers.
So, Eldorado wanted to be noticed in
a whirlpool of competitors’ commercials.

That’s when we came up
with the new creative frame based around: VADYA – the first muppet consultant
and the hero of all following Eldorado campaigns and materials.

The commercials with Vadya the Muppet were a series of success
that surpassed all previous engagement results and also brought customers
to the online and offline Eldorado shops.

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