To celebrate the upcoming New Year 2021 Pepsi decided to promote an active way
of celebrating and also wanted to emphasize the role of Xmas spirit.
Especially during unpleasant COVID times.

To lift the spirits, we created a warm and joyful commercial where Santa, traditionally
a competitor’s symbol, neglects the differences just to celebrate Xmas with fun & with Pepsi.
And supporting the idea: we made a limited edition can designs with
a positive SAY YES attitude towards everything the holiday may bring!

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