Your friendly voice assistant
VK has challenged us to promote something so cool and yet so elusive - their AI “Marusia”!
The task was exciting, especially when you understand that AI is not a tangible thing.
So, we’ve made Marusia come to life!
We’ve developed the design and the creative frame which stated how Marusia can live in all communications from now on.
Next, we proceeded with an ad campaign that included commercials, print and digital.
The campaign was successful and visible across all media.
The new Marusia can be seen at the official website and in every device that has VK!