Yandex 360:
AI Editor in Yandex Disk


Yandex Disk has launched a new AI photo editor that erases unnecessary details
and upgrades the photo quality.

To promote it we’ve made an ad campaign full of annoying “photobombers”
and asked a social media celebrity Ilya Kuruch to play one of them.



The results in BLS: Awareness: +3.51%, Recall: +4.14%, Preference: +2.73%; sales above expectations.






 

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