Yandex 360:
AI Editor in Yandex Disk
Yandex Disk has launched a new AI photo editor that erases unnecessary details
and upgrades the photo quality.
To promote it we’ve made an ad campaign full of annoying “photobombers”
and asked a social media celebrity Ilya Kuruch to play one of them.
It is simple: all the annoying details are not a big deal if you use Disk.
Plus, we have made a lot of other visuals/deliverables using AI and a bit of retouching.
Also we have reworked all the product pages to fit the campaign and the season.
The campaign was a success both in awareness and upsell.
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