Yandex 360:
All files are at hand
Yandex Disk stores all kinds of files because you never know which one will come in handy.
This ad campaign is a great example that simlicity of the idea and execution
can beat production budget cuts and still deliver great overall results.
This campaign brought a significant amount of new subscribers in autumn of 2024.
We also made some performance and OOH materials.
Fun fact: one of the KV heroes is a generated image, the other one is not.
So, play a guess game and... ask me for the correct answer later :)
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