Yandex 360:
Novogodnevo
New Year’s Eve is a magical moment and to celebrate every year Yandex 360 spends with its users
we have created our OWN FANTASY UNIVERSE.
It all has started with a 2023 NY Special - with interactive minigames, service extensions and a cute story.
(CLICK TO CHECK IT OUT): https://360.yandex.ru/novogodnevo/
The idea was to build an enchanted world with characters that represent our services.
And then – let the magic unwind.
We got crazy each year, developing digital special projects,
offline events and service extensions that brought joy for millions of users.
We continued the series in 2024 and created the “Through the worlds” sequel
which turned out to be also very inspiring, with great ER and visibility (CLICK THE LINK): https://360.yandex.ru/novogodnevo25
Each year we enhance our completion rates, sales conversion, so that more people would enjoy the projects and Yandex 360.
Each year we got from 60 to 164 mln. in Reach, from +100k to 133k new subscriptions
and impressive revenue thanks to offers.
︎︎︎ back