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Yandex 360:
The everyday whirlwind



This campaign promotes the Yandex 360 ecosystem and the brand’s mission to tame the everyday flow of tasks.

With one vivid metaphor we convey that Yandex Mail tools help to control the stream of emails and subscriptions,
Yandex Documents create comfortable work flow for the colleagues and Yandex Disk saves all the important moments in the cloud storage.
It was the first campaign for the newly formed brand Yandex 360 consisting of many digital services.
The main visuals were adapted for different media and digital formats.
The campaign resulted in the growth of awareness and BHT top of mind indicators.




Backstage:






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