Yandex 360 for Small-Middle Business:
A longterm creative framework built around appealing characters and playful everyday business challenges.
8 huge integrated campaign launches (and still counting) and proven marketing success.
> 200% raise in working accounts sold and YoY revenue
№1 consideration rate (55%) of Y360 among businesses
and 25% of SMB businesses use several Yandex 360 services daily.
The characters were well-received by the target audience thanks to the simplicity and human insights.
The framework evolved several times, here are some examples of early campaigns and sketches:
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