Alexander Korolev Portfolio

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	<title>Alexander Korolev Portfolio</title>
	<link>https://alexrexx.com</link>
	<description>Alexander Korolev Portfolio</description>
	<pubDate>Tue, 19 May 2026 08:21:28 +0000</pubDate>
	<generator>https://alexrexx.com</generator>
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	<item>
		<title>Yandex 360 AI Editor</title>
				
		<link>https://alexrexx.com/Yandex-360-AI-Editor</link>

		<pubDate>Thu, 18 Sep 2025 09:52:52 +0000</pubDate>

		<dc:creator>Alexander Korolev Portfolio</dc:creator>

		<guid isPermaLink="true">https://alexrexx.com/Yandex-360-AI-Editor</guid>

		<description>Yandex 360: AI Editor in Yandex DiskYandex Disk has launched a new AI photo editor that erases unnecessary details
and upgrades the photo quality.
To promote it we’ve made an ad campaign full of annoying “photobombers”
and asked a social media celebrity Ilya Kuruch to play one of them. &#38;nbsp; It is simple: all the annoying details are not a big deal if you use Disk.

Plus, we have made a lot of other visuals/deliverables using AI and a bit of retouching.

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Also we have reworked all the product pages to fit the campaign and the season.
 
The campaign was a success both in awareness and upsell.
&#60;img width="2872" height="1356" width_o="2872" height_o="1356" data-src="https://freight.cargo.site/t/original/i/896ddb3c67a935b7cb7ad1fbc5b1b51e30ef664525bc209ca471a262ea915dd8/Screenshot-2025-07-09-at-11.51.44.png" data-mid="238377919" border="0"  src="https://freight.cargo.site/w/1000/i/896ddb3c67a935b7cb7ad1fbc5b1b51e30ef664525bc209ca471a262ea915dd8/Screenshot-2025-07-09-at-11.51.44.png" /&#62;
&#38;nbsp;

︎︎︎ back</description>
		
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	<item>
		<title>The Sysadmin chillsuit</title>
				
		<link>https://alexrexx.com/The-Sysadmin-chillsuit</link>

		<pubDate>Tue, 19 May 2026 08:21:28 +0000</pubDate>

		<dc:creator>Alexander Korolev Portfolio</dc:creator>

		<guid isPermaLink="true">https://alexrexx.com/The-Sysadmin-chillsuit</guid>

		<description>The sysadmin chillsuit

&#38;nbsp;

31-st of July is the Sysadim appreciation day. To celebrate it and to congratulate the people that usually install and manage Yandex 360 in their companies – we have created an unusual suit. 
The suit that gives you the server cool during hot summer days. The CHILLSUIT.

&#60;img width="600" height="283" width_o="600" height_o="283" data-src="https://freight.cargo.site/t/original/i/d9820cd2f2e5e07748b1ad74728a17e006b3db59a370abae2a389e6c2d40ff6e/The-sysadmin-costume-screencast.gif" data-mid="248457176" border="0"  src="https://freight.cargo.site/w/600/i/d9820cd2f2e5e07748b1ad74728a17e006b3db59a370abae2a389e6c2d40ff6e/The-sysadmin-costume-screencast.gif" /&#62;The main message – experience the same cool as working with Yandex 360. We have partnered with a big outdoor Sysadmin gathering and displayed the costume. It was the real thing: coolers, humidifiers and Peltier devices to create the chill. NO AI, NO CGI – the admins could discuss the wiring and try it on. And finally we have made a contest - the Chillsuit was the prize and found it’s rightful sysadmin owner.

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As the result, Yandex 360 got buzz from social media and from industry media because of understanding what entertains the TA.

&#38;nbsp;

︎︎︎ back</description>
		
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	<item>
		<title>Yandex 360 Novogodnevo</title>
				
		<link>https://alexrexx.com/Yandex-360-Novogodnevo</link>

		<pubDate>Thu, 11 Dec 2025 11:48:52 +0000</pubDate>

		<dc:creator>Alexander Korolev Portfolio</dc:creator>

		<guid isPermaLink="true">https://alexrexx.com/Yandex-360-Novogodnevo</guid>

		<description>Yandex 360: NovogodnevoNew Year’s Eve is a magical moment and to celebrate every year Yandex 360 spends with its users
we have created our OWN FANTASY UNIVERSE.
It all has started with a 2023 NY Special - with interactive minigames, service extensions and a cute story.
(CLICK TO CHECK IT OUT):&#38;nbsp;https://360.yandex.ru/novogodnevo/


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The idea was to build an enchanted world with characters that represent our services. 
And then – let the magic unwind. 
We got crazy each year, developing digital special projects, 
 offline events and service extensions that brought joy for millions of users.

&#60;img width="2414" height="542" width_o="2414" height_o="542" data-src="https://freight.cargo.site/t/original/i/2aecb14ea073c359bb5b7bb26f9296a1ff052e112f61f767228c8f8f88a7148d/Screenshot-2024-11-27-at-13.26.35.png" data-mid="241687500" border="0"  src="https://freight.cargo.site/w/1000/i/2aecb14ea073c359bb5b7bb26f9296a1ff052e112f61f767228c8f8f88a7148d/Screenshot-2024-11-27-at-13.26.35.png" /&#62;
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We continued the series in 2024 and created the “Through the worlds” sequel 
which turned out to be also very inspiring, with great ER and visibility (CLICK THE LINK):&#38;nbsp;https://360.yandex.ru/novogodnevo25
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&#60;img width="1624" height="748" width_o="1624" height_o="748" data-src="https://freight.cargo.site/t/original/i/471b80eeac79e1c351c7cab1282199ed12e1d6776c1da1acf706c65cf4615cd2/Screenshot-2025-12-11-at-17.29.31.png" data-mid="241689150" border="0"  src="https://freight.cargo.site/w/1000/i/471b80eeac79e1c351c7cab1282199ed12e1d6776c1da1acf706c65cf4615cd2/Screenshot-2025-12-11-at-17.29.31.png" /&#62;
&#60;img width="728" height="1296" width_o="728" height_o="1296" data-src="https://freight.cargo.site/t/original/i/6e2d28105adba4cbf4e86708a442c03a518493da30dece7c9d6decfcf619fcce/Screenshot-2025-12-11-at-17.40.59.png" data-mid="241689171" border="0"  src="https://freight.cargo.site/w/728/i/6e2d28105adba4cbf4e86708a442c03a518493da30dece7c9d6decfcf619fcce/Screenshot-2025-12-11-at-17.40.59.png" /&#62;
&#60;img width="724" height="1308" width_o="724" height_o="1308" data-src="https://freight.cargo.site/t/original/i/8ed5d5fd44d34dcf60281ed11cd8bdac437279603b9238dc814db0167d502828/Screenshot-2025-12-11-at-17.41.24.png" data-mid="241689172" border="0"  src="https://freight.cargo.site/w/724/i/8ed5d5fd44d34dcf60281ed11cd8bdac437279603b9238dc814db0167d502828/Screenshot-2025-12-11-at-17.41.24.png" /&#62;

Each year we enhance our completion rates, sales conversion, so that more people would enjoy the projects and Yandex 360.
&#38;nbsp;Each year we got from 60 to 164 mln. in Reach, from +100k to 133k new subscriptions
and impressive revenue thanks to offers.&#38;nbsp;

︎︎︎ back</description>
		
	</item>
		
		
	<item>
		<title>Yango Photo</title>
				
		<link>https://alexrexx.com/Yango-Photo</link>

		<pubDate>Sat, 04 Jan 2025 13:12:06 +0000</pubDate>

		<dc:creator>Alexander Korolev Portfolio</dc:creator>

		<guid isPermaLink="true">https://alexrexx.com/Yango-Photo</guid>

		<description>Yango Photo: 
Inonder votre téléphone de photos


For the launch of Yango Photo in&#38;nbsp;Côte d’Ivoire we have created an ad campaign with a local celebrity Ariel Sheney.Insight: The ivoiriens are not used to backing-up their content in Cloud + the phone storages are not enough.

Message:&#38;nbsp;Do not drown your phone – drown it in photos with Yango Photo Cloud.


This campaign was a special one: we made everything in French
 and we&#38;nbsp;directed the video by ourselves. Me and Pasha Lukyanov.&#38;nbsp;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/1cd1b5d0638407db6d1dbd7b8fddeb22885eeae584ede5707e12cbad8003e817/yango-sheney.gif" data-mid="224136770" border="0" data-scale="66" src="https://freight.cargo.site/w/800/i/1cd1b5d0638407db6d1dbd7b8fddeb22885eeae584ede5707e12cbad8003e817/yango-sheney.gif" /&#62;
A bit of backstage:&#38;nbsp;


&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/08114b153ee9d959be2a6e6ef7caf2ce048ea9848b78974de8999aef3d4f7238/2024-07-29-11-58-32.JPG" data-mid="224137187" border="0"  src="https://freight.cargo.site/w/1000/i/08114b153ee9d959be2a6e6ef7caf2ce048ea9848b78974de8999aef3d4f7238/2024-07-29-11-58-32.JPG" /&#62;
&#60;img width="1078" height="1436" width_o="1078" height_o="1436" data-src="https://freight.cargo.site/t/original/i/fbe883ba6cea32efbbf83fb1abf5fd9c886a87ebfd90e04ed42bfd5ce4ba1f3c/bw-pasha-sasha.png" data-mid="224137189" border="0"  src="https://freight.cargo.site/w/1000/i/fbe883ba6cea32efbbf83fb1abf5fd9c886a87ebfd90e04ed42bfd5ce4ba1f3c/bw-pasha-sasha.png" /&#62;
&#60;img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/be004d9a802c77bd29ec19c4d8eca6c30038c5fab36d1cdeda71af42ba2db574/2024-07-29-17-26-29.JPG" data-mid="224137190" border="0"  src="https://freight.cargo.site/w/1000/i/be004d9a802c77bd29ec19c4d8eca6c30038c5fab36d1cdeda71af42ba2db574/2024-07-29-17-26-29.JPG" /&#62;
&#60;img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/5601730708daed828ecdf8bcec3411cd1de4233011241aad64130243ce4ea937/2024-08-06-00-41-59.JPG" data-mid="224137191" border="0"  src="https://freight.cargo.site/w/1000/i/5601730708daed828ecdf8bcec3411cd1de4233011241aad64130243ce4ea937/2024-08-06-00-41-59.JPG" /&#62;
&#60;img width="1440" height="1796" width_o="1440" height_o="1796" data-src="https://freight.cargo.site/t/original/i/47191e1f28423a5019a1b91135ebfde5a4562672dca32eb969d6fd0e720fccc9/2024-08-06-00-42-00_1723631245548.JPG" data-mid="224137192" border="0"  src="https://freight.cargo.site/w/1000/i/47191e1f28423a5019a1b91135ebfde5a4562672dca32eb969d6fd0e720fccc9/2024-08-06-00-42-00_1723631245548.JPG" /&#62;
&#60;img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/185107cd2f4e357b8e7516f4e7a279dfa8bc97aeba09b842d57cf9cc5b0bb812/2024-08-06-00-42-00_1723631254388.JPG" data-mid="224137193" border="0"  src="https://freight.cargo.site/w/1000/i/185107cd2f4e357b8e7516f4e7a279dfa8bc97aeba09b842d57cf9cc5b0bb812/2024-08-06-00-42-00_1723631254388.JPG" /&#62;
&#60;img width="1440" height="1796" width_o="1440" height_o="1796" data-src="https://freight.cargo.site/t/original/i/660fed6f0b0aee48a7039e85e587588e3abce6ca3f2e6900e2b44fa1a9286cae/2024-08-06-00-42-00.JPG" data-mid="224137194" border="0"  src="https://freight.cargo.site/w/1000/i/660fed6f0b0aee48a7039e85e587588e3abce6ca3f2e6900e2b44fa1a9286cae/2024-08-06-00-42-00.JPG" /&#62;
&#60;img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/53012e40e2d08175c24a96b7c9ffa2c06f4a88fe5783de4d95489bc1a8527494/2024-08-03-17-16-32.JPG" data-mid="224137197" border="0"  src="https://freight.cargo.site/w/1000/i/53012e40e2d08175c24a96b7c9ffa2c06f4a88fe5783de4d95489bc1a8527494/2024-08-03-17-16-32.JPG" /&#62;
&#60;img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/cb0e7201fb33d00cd427870f3ad9990e390879df06c513c4a8a4bc04e21cafc0/2024-08-06-00-42-00_1723631236641.JPG" data-mid="224137195" border="0"  src="https://freight.cargo.site/w/1000/i/cb0e7201fb33d00cd427870f3ad9990e390879df06c513c4a8a4bc04e21cafc0/2024-08-06-00-42-00_1723631236641.JPG" /&#62;
&#60;img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/96af6322834a3ecc12bbeebb62d9b777f8c974d465c7550e61731b9b17056391/2024-08-06-00-42-00_1723631264046.JPG" data-mid="224137204" border="0"  src="https://freight.cargo.site/w/1000/i/96af6322834a3ecc12bbeebb62d9b777f8c974d465c7550e61731b9b17056391/2024-08-06-00-42-00_1723631264046.JPG" /&#62;


︎︎︎ back</description>
		
	</item>
		
		
	<item>
		<title>Technology Dilemma</title>
				
		<link>https://alexrexx.com/Technology-Dilemma</link>

		<pubDate>Mon, 13 Nov 2023 09:22:29 +0000</pubDate>

		<dc:creator>Alexander Korolev Portfolio</dc:creator>

		<guid isPermaLink="true">https://alexrexx.com/Technology-Dilemma</guid>

		<description>The Technology Dilemma:how to reject new tech and make a movie about it?&#38;nbsp;

To emhasize the impact of everyday productivity services like Yandex 360: Mail, Disk, Telemost, Documents and others
we have made an expiremental movie. The initial idea was to investigate: Is it true that we rely on technology too much?Does the new tech make us more stupid? And can we give it up without any consequences?
&#60;img width="1284" height="330" width_o="1284" height_o="330" data-src="https://freight.cargo.site/t/original/i/e5c7868c12a1fc3688b16a6d5928e4da6c092458f15d0926e136d8a6ca09c9cf/--2024-01-24--21.14.07.png" data-mid="223770648" border="0"  src="https://freight.cargo.site/w/1000/i/e5c7868c12a1fc3688b16a6d5928e4da6c092458f15d0926e136d8a6ca09c9cf/--2024-01-24--21.14.07.png" /&#62;


The (hard)core of the movie was that our director Vitya
had to reject all online services during the filmingand rely on older ways of communication. 
So, the shooting process was an
introspection supported by experts’ interviews and a research made by NAFI
analytical center.

The movie was released on:

Kinopoisk:&#38;nbsp;https://www.kinopoisk.ru/film/5423767/

Youtube:&#38;nbsp;https://www.youtube.com/watch?v=jZbFp-hgwxI
and VK:&#38;nbsp;https://vk.com/video-169402819_456239127

&#60;img width="2840" height="1600" width_o="2840" height_o="1600" data-src="https://freight.cargo.site/t/original/i/50d008509d8b290b9c40766f1e57f93a583ec19f8fbf2e58272a4e5a03c1815c/Screenshot-2024-12-24-at-21.55.57.png" data-mid="223774178" border="0"  src="https://freight.cargo.site/w/1000/i/50d008509d8b290b9c40766f1e57f93a583ec19f8fbf2e58272a4e5a03c1815c/Screenshot-2024-12-24-at-21.55.57.png" /&#62;
&#60;img width="2864" height="1540" width_o="2864" height_o="1540" data-src="https://freight.cargo.site/t/original/i/390e227410afa7b12b6c6e60d808ca13a09b2cd89e72531789cab6849935ec7e/Screenshot-2024-12-24-at-21.57.13.png" data-mid="223774180" border="0"  src="https://freight.cargo.site/w/1000/i/390e227410afa7b12b6c6e60d808ca13a09b2cd89e72531789cab6849935ec7e/Screenshot-2024-12-24-at-21.57.13.png" /&#62;
&#60;img width="2836" height="1596" width_o="2836" height_o="1596" data-src="https://freight.cargo.site/t/original/i/d7e82635c30cc503507f3a16a8b51bfcbbf0fa4a39ee477f4ae4c2285e9f0904/Screenshot-2024-12-24-at-21.57.54.png" data-mid="223774181" border="0"  src="https://freight.cargo.site/w/1000/i/d7e82635c30cc503507f3a16a8b51bfcbbf0fa4a39ee477f4ae4c2285e9f0904/Screenshot-2024-12-24-at-21.57.54.png" /&#62;
&#60;img width="2844" height="1602" width_o="2844" height_o="1602" data-src="https://freight.cargo.site/t/original/i/066575a1bc322ba7c4ba4a9699d51bceef2de66d8b8bc49c210041dc87a21256/Screenshot-2024-12-24-at-21.56.30.png" data-mid="223774179" border="0"  src="https://freight.cargo.site/w/1000/i/066575a1bc322ba7c4ba4a9699d51bceef2de66d8b8bc49c210041dc87a21256/Screenshot-2024-12-24-at-21.56.30.png" /&#62;
&#60;img width="2838" height="1602" width_o="2838" height_o="1602" data-src="https://freight.cargo.site/t/original/i/bff72e624b3ea14bfcf8add2ca9aaac2f6d73f112c7c0eff7f5101a78838284e/Screenshot-2024-12-24-at-21.58.57.png" data-mid="223774182" border="0"  src="https://freight.cargo.site/w/1000/i/bff72e624b3ea14bfcf8add2ca9aaac2f6d73f112c7c0eff7f5101a78838284e/Screenshot-2024-12-24-at-21.58.57.png" /&#62;
As the result of this unusual project we have raised the discussion about online services, digital detox
and attracted attention to Yandex 360.

We have achieved 25+ mln impressions, more than 1.5 mln movie views 
and earned 6.0 Kinopoisk rating even though the movie was not a feature film, more of a short documentary.
It was a great experience in creative direction of a movie: supervision, supporting it with ideas, texts and of course – promo materials.

︎︎︎ back</description>
		
	</item>
		
		
	<item>
		<title>Yandex 360 Return to each moment</title>
				
		<link>https://alexrexx.com/Yandex-360-Return-to-each-moment</link>

		<pubDate>Tue, 24 Dec 2024 12:32:18 +0000</pubDate>

		<dc:creator>Alexander Korolev Portfolio</dc:creator>

		<guid isPermaLink="true">https://alexrexx.com/Yandex-360-Return-to-each-moment</guid>

		<description>Yandex 360: Return to each momentEach moment is a unique experience. 
With the unlimited cloud storage in Yandex Disk for smartphones all moments can be captured and saved. 
And you can return to them endlessly. Now there is no need to delete similar photos and videos to save phone memory.


This campaign was accompanied by digital ads, non-standard “naked eye” OOH and collabs with celebrities.

&#60;img width="976" height="544" width_o="976" height_o="544" data-src="https://freight.cargo.site/t/original/i/fb2e62b4734551e40a91bfe5ee70ab409916214b73d8e6e9bac2d2f573944e86/Screen-Shot-2023-10-09-at-14.45.22.png" data-mid="223764292" border="0"  src="https://freight.cargo.site/w/976/i/fb2e62b4734551e40a91bfe5ee70ab409916214b73d8e6e9bac2d2f573944e86/Screen-Shot-2023-10-09-at-14.45.22.png" /&#62;
&#60;img width="974" height="544" width_o="974" height_o="544" data-src="https://freight.cargo.site/t/original/i/6d3b6ca45c1f585abc784d7c97c8072726012e5cea1f95687f8206741478cd50/Screen-Shot-2023-10-09-at-14.45.12.png" data-mid="223764291" border="0"  src="https://freight.cargo.site/w/974/i/6d3b6ca45c1f585abc784d7c97c8072726012e5cea1f95687f8206741478cd50/Screen-Shot-2023-10-09-at-14.45.12.png" /&#62;
&#60;img width="1270" height="632" width_o="1270" height_o="632" data-src="https://freight.cargo.site/t/original/i/1b0c561786858e85e03ff493902cbf79f288212c5f1184f1301942acef77a835/Screen-Shot-2023-10-09-at-14.42.20.png" data-mid="223764288" border="0"  src="https://freight.cargo.site/w/1000/i/1b0c561786858e85e03ff493902cbf79f288212c5f1184f1301942acef77a835/Screen-Shot-2023-10-09-at-14.42.20.png" /&#62;
&#60;img width="1338" height="676" width_o="1338" height_o="676" data-src="https://freight.cargo.site/t/original/i/6598fba48e7f4db9524da5420c86fcd005c14396d869fc48d6511c1c560806fa/Screen-Shot-2023-10-09-at-14.43.20.png" data-mid="223764289" border="0"  src="https://freight.cargo.site/w/1000/i/6598fba48e7f4db9524da5420c86fcd005c14396d869fc48d6511c1c560806fa/Screen-Shot-2023-10-09-at-14.43.20.png" /&#62;
&#60;img width="974" height="546" width_o="974" height_o="546" data-src="https://freight.cargo.site/t/original/i/24e9de93435cdc3290699c6eb0198d382d72bcbf1e22467838b2372a25a97d55/Screen-Shot-2023-10-09-at-14.45.06.png" data-mid="223764290" border="0"  src="https://freight.cargo.site/w/974/i/24e9de93435cdc3290699c6eb0198d382d72bcbf1e22467838b2372a25a97d55/Screen-Shot-2023-10-09-at-14.45.06.png" /&#62;


The campaign had great engagement rate, VTRs and resulted in sales beyond expected.

︎︎︎ back</description>
		
	</item>
		
		
	<item>
		<title>Yandex 360 Enterprise</title>
				
		<link>https://alexrexx.com/Yandex-360-Enterprise</link>

		<pubDate>Sat, 11 Nov 2023 14:40:03 +0000</pubDate>

		<dc:creator>Alexander Korolev Portfolio</dc:creator>

		<guid isPermaLink="true">https://alexrexx.com/Yandex-360-Enterprise</guid>

		<description>Yandex 360: Enterprise
Ideas always need help to come to live. Yandex 360 helps business ideas all the way until the success.This is an animated video about Yandex 360 enterpise-level business efficiency.


︎︎︎ back</description>
		
	</item>
		
		
	<item>
		<title>Yandex 360 Everyday whirlwind</title>
				
		<link>https://alexrexx.com/Yandex-360-Everyday-whirlwind</link>

		<pubDate>Sat, 11 Nov 2023 11:15:54 +0000</pubDate>

		<dc:creator>Alexander Korolev Portfolio</dc:creator>

		<guid isPermaLink="true">https://alexrexx.com/Yandex-360-Everyday-whirlwind</guid>

		<description>Yandex 360: The everyday whirlwind
&#60;img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/85eca568edbe246ebceb353152f4a46296aaa84f74c4eb74b6e846ec129eb8ef/pic_fullscreen1x.png" data-mid="196544759" border="0" data-scale="13" data-draggable data-icon-mode src="https://freight.cargo.site/w/700/i/85eca568edbe246ebceb353152f4a46296aaa84f74c4eb74b6e846ec129eb8ef/pic_fullscreen1x.png" /&#62;This campaign promotes the Yandex 360 ecosystem and the brand’s mission to tame the everyday flow of tasks.

With one vivid metaphor we convey that Yandex Mail tools help to control the stream of emails and subscriptions, 
Yandex Documents create comfortable work flow for the colleagues and Yandex Disk saves all the important moments in the cloud storage.


It was the first campaign for the newly formed brand Yandex 360 consisting of many digital services. 
The main visuals were adapted for different media and digital formats.The campaign resulted in the growth of awareness and BHT top of mind indicators.&#60;img width="2196" height="1232" width_o="2196" height_o="1232" data-src="https://freight.cargo.site/t/original/i/a90fd779a7ab0f31923d13a80b0fe170d27f9c42cd1a1dbc690c639188d6131e/Screen-Shot-2023-11-11-at-15.06.55.png" data-mid="196544314" border="0"  src="https://freight.cargo.site/w/1000/i/a90fd779a7ab0f31923d13a80b0fe170d27f9c42cd1a1dbc690c639188d6131e/Screen-Shot-2023-11-11-at-15.06.55.png" /&#62;
&#60;img width="2216" height="1248" width_o="2216" height_o="1248" data-src="https://freight.cargo.site/t/original/i/e5e7545754af47ade8eb048237c8e58e1f00c6c8687a32927d63d5d208dc8bc7/Screen-Shot-2023-11-11-at-15.07.17.png" data-mid="196544315" border="0"  src="https://freight.cargo.site/w/1000/i/e5e7545754af47ade8eb048237c8e58e1f00c6c8687a32927d63d5d208dc8bc7/Screen-Shot-2023-11-11-at-15.07.17.png" /&#62;Backstage:

&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/962e858145d0bc1b466c2bf5e9a7c0f5af43446c08fe6c8613fec9ec53f1c1a4/IMG_2756.jpg" data-mid="196546919" border="0"  src="https://freight.cargo.site/w/1000/i/962e858145d0bc1b466c2bf5e9a7c0f5af43446c08fe6c8613fec9ec53f1c1a4/IMG_2756.jpg" /&#62;
&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/02ac3d013edf0634a433d657a6902c423c52150a70d5af4ff61c0e68e1b8ff10/IMG_2750.jpg" data-mid="196546918" border="0"  src="https://freight.cargo.site/w/1000/i/02ac3d013edf0634a433d657a6902c423c52150a70d5af4ff61c0e68e1b8ff10/IMG_2750.jpg" /&#62;
&#60;img width="1548" height="2868" width_o="1548" height_o="2868" data-src="https://freight.cargo.site/t/original/i/bf0c1fad71eb24d578942c2a58200e981b9f67172e1d124bca4739c972d9b195/Screen-Shot-2023-11-11-at-16.15.09.png" data-mid="196546923" border="0"  src="https://freight.cargo.site/w/1000/i/bf0c1fad71eb24d578942c2a58200e981b9f67172e1d124bca4739c972d9b195/Screen-Shot-2023-11-11-at-16.15.09.png" /&#62;
&#60;img width="796" height="1102" width_o="796" height_o="1102" data-src="https://freight.cargo.site/t/original/i/d0a0c09dc5651df419a05e292ac1ef02b9f9e5aeeadef57cbdc961061ffcc642/Screen-Shot-2023-11-11-at-16.30.23.png" data-mid="196547419" border="0"  src="https://freight.cargo.site/w/796/i/d0a0c09dc5651df419a05e292ac1ef02b9f9e5aeeadef57cbdc961061ffcc642/Screen-Shot-2023-11-11-at-16.30.23.png" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/1ba5822cf6a14a525c006c1ddacb00a32b82525cd1de2ccb3794d19319b5e469/IMG_2762.jpg" data-mid="196546920" border="0"  src="https://freight.cargo.site/w/1000/i/1ba5822cf6a14a525c006c1ddacb00a32b82525cd1de2ccb3794d19319b5e469/IMG_2762.jpg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/89cf72482d50c474ee5043ef872338d81480b23b1c4f8d189ffb755a7e52b18a/IMG_2766.jpg" data-mid="196546922" border="0"  src="https://freight.cargo.site/w/1000/i/89cf72482d50c474ee5043ef872338d81480b23b1c4f8d189ffb755a7e52b18a/IMG_2766.jpg" /&#62;
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	<item>
		<title>VK Marusia</title>
				
		<link>https://alexrexx.com/VK-Marusia</link>

		<pubDate>Wed, 28 Sep 2022 08:02:50 +0000</pubDate>

		<dc:creator>Alexander Korolev Portfolio</dc:creator>

		<guid isPermaLink="true">https://alexrexx.com/VK-Marusia</guid>

		<description>VK Marusia: Your friendly voice assistant
VK has challenged us to promote something so cool and yet so elusive - their AI “Marusia”! 
The task was exciting, especially when you understand that AI is not a tangible thing.&#38;nbsp;

So, we’ve made Marusia come to life! 
We’ve developed the design and the creative frame which stated how Marusia can live in all communications from now on.
Next, we proceeded with an ad campaign that included commercials, print and digital.


&#60;img width="1102" height="643" width_o="1102" height_o="643" data-src="https://freight.cargo.site/t/original/i/140e29fe42a981687034026861e208b0674a2b35954457ff7100e00c35c90e72/-KV.png" data-mid="154294839" border="0"  src="https://freight.cargo.site/w/1000/i/140e29fe42a981687034026861e208b0674a2b35954457ff7100e00c35c90e72/-KV.png" /&#62;
The campaign was successful and visible across all media.
The new Marusia can be seen at the official website&#38;nbsp;and in every device that has VK!


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	<item>
		<title>Зоя Мне бы хлеба</title>
				
		<link>https://alexrexx.com/ZOY-MNE-BY-KLEBA</link>

		<pubDate>Mon, 30 Aug 2021 11:23:32 +0000</pubDate>

		<dc:creator>Alexander Korolev Portfolio</dc:creator>

		<guid isPermaLink="true">https://alexrexx.com/ZOY-MNE-BY-KLEBA</guid>

		<description>ZOYA: “МНЕ БЫ ХЛЕБА” MUSIC VIDEO
One of the biggest grocery retailers in Russia “Pyaterochka” briefed us 
to promote their bread being freshly baked inside each store in the country.

We challenged the brief and found there was an unnecessary guilt around eating pastry and bread among the shoppers.So, we proposed to end it and produced a campaign to raise the “Hlebido”!


Sergey Shnurov (the leader of “Leningrad” rock band) and Zoya together explored the psychology around eating habits in a witty music video that launched the campaign.
 The positive reception of the campaign resulted in high awareness of fresh bread being sold in Pyaterochka.
 The original music video and the song have become a huge success. 
Millions of views and playbacks on different music platforms.
 I enjoy the fact that a routine brief turned into a catchy music video that remains relevant until this day!

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